Web Visibility CheckList - search engine optimization

NETprofit.com's Web e-Visibility - Steps To Improve Your Web Visibility

Web visibility is called e-Visibility. It defines how visible your Web site is online via search engines, PPC listings, links, and more. How is your e-Visibility?

Being found, staying visible and building traffic on the Net today takes more than a great site. Traffic generation and visibility management demand that you combine a number of online promotion techniques. Plan, implement and tweak them regularly! Relevant experience, focused work, diligence and TIME are necessary. Good luck will help but planning to succeed will work better.

Visibility List Scoring

Bookmark this page as the Web Visibility List Changes periodically – It’s an easy way to stay current in the e-Visibility field! To score, give yourself

1 point	If you implemented this visibility activity well in building and managing your web site,
0 points	If you didn't but thought about it, or
-1 points	If you don't know what we are talking about.

NETprofit's Web Visibility List

Do your web site objectives include visibility and traffic measures?
Do you know ehich keywords/phrase are used by your prospects when searching for your product/service? Do you knowwhat these cost per click? Do you know what max bid returns a profit?
Do you know where you and your competitors rank in keyword/phrase searches in major search engines?
Do you leverage your PPC (pay-per-click) campaigns targeting the best keywords in the best SEs? Do manage your position at least daily?
Do you know if your company or products are being discussed in blogs, user groups, portals and online communities and forums?
Do you know where your competitors are linked and bannered? (Add an extra point if you know about competitor email or e-newsletter lists!
Do you know which competitors have won web awards ?
Do know which competitors either have or participate in affiliate programs (and with who)?
Do you know which web rings your competition belongs to?
Did you build market by market visibility strategies into your site planning?
Did you build visibility strategies into your page design or at least ensure that you did not build in any visibility obstacles? (You don’t want to have a search engine mad at you!)
Are your file names getting you any search engine points?
Did you script and add effective titling and tagging ?
Did you use heads, subheads and links effectively?
Do you analyze keyword/phrase density per page?
Do you know who links to your page?
Do you need pointer pages as side entries?
Do you know how to analyze your site logs? (Are you on a first name basis with SE spiders?)
Do you know which search engines, links and newsgroups deliver the most traffic for your industry?
Are you current on major search engine relevancy logarithms? (Can you spell "search engine optimization"?)
Do you know when a new directory or search engine hits the Web and do you monitor menu-based site subcategories weekly?
Do you know when a search engine adds or loses you?
Do you participate in target market web rings, communities, user groups and list servs?
Do you win web awards valued by your industry and markets?
Do you have or participate in affiliate programs or auction strategies to extend visibility and revenue sharing?
Do you know what e-mail lists are relevant to your market?

Scoring & What It All Means

20+:	Ask your boss for a raise; you have valuable, specialized expertise!
15 – 20:	Pretty Good! Now get aggressive in using new online promotion techniques to keep your advantage.
10 -14:	Your site is probably in pretty good shape; now go out there and promote it!
1 - 9:	Better budget some visibility work into your 2000 budget!
-1 - -10:	We hope the web isn’t your sole source of income.
-11 +:	Wake UP!

e-Visibility Is The New Playing Field (& It Isn’t Level)

If you would like to improve your visibility score, NETprofit.com has the expertise to help. We don't build Web sites, we consult on making them visible, we launch them, we revive them and we keep them visible. All of our work is custom. We have a continuing and committed relationship with clients. We also provide subcontract services to advertising agencies, marketing communications companies and Web developers that want better results for their clients.

We are experienced, reasonable and, somedays, even slightly amusing.

NETprofit.com e-Visibility tips and links

NETprofit.com
e-Visibility & Web Traffic Generation Services
1504 Tyrol Trail South, Minneapolis, MN 55416
Tel: 612.203.4225 - Fax: 763.377.6027
e-mail: Visibility@NETprofit.com