Stage
One of the Web Development Cycle- Winning the Client!
You are in a very competitive business. Your prospects want to
know why you can build a better Web site than another company. e-Visibility
capability can give you that advantage. Use it.
Before you compile your proposal, have NETprofit.com can run a
Situation Analysis Package
Keyword Analysis Package
Competitive Analysis Package
It comes in two sizes to fit any budget, saves you online research
time and primes you on the prospect's hot buttons. This will give
you a winning proposal and presentation.
- We'll analyze search engine positioning and link popularity
on your prospect and major competitors (client designated and
Web designated). This saves you research time and gives you a
list of sites to review during your pre-sale conceptions. In the
Gold Situation Analysis Package, you get a comparative section
and features chart identifying what you have to beat. You also
get information on industry specific portals and key sites to
ensure you know the buzz words and issues that your prospect will
be looking for.
Situational Analysis Package:
Situational
Analysis Standard Package $299. This package is generally
recommended for web developers that want to impress clients with
smaller budgets. It includes:
- 5 charts listing the prospect's and 4 key competitors'
search engine positioning for 5 keyword(s) in at least 7 major
search engines and directories.
- An analysis of how many URLs are linking to
your client's site and to its competitors sites (Link Popularity)
for the client and 3 competitors. (Keep in mind that NETprofit.com
experts know how to locate the addresses of all of these URLs!)
- A list of industry competitors as defined by
your client compared to a list of industry competitors as defined
by our analytical research of the industry.
- A list of industry competitors ranked highest
in at least seven search engines for at least 5 relevant keyword
searches.
Situational Analysis Gold Package
$699 with feature chart and $499 without. This package is generally
recommended for web developers that wish to win major prospect
accounts. These prospects expect more and you need to give them
a lot to impress them. Our package does that and more. It includes:
- Everything in the Situational Analysis package
plus...
- Keyword popularity indices for designated keywords
plus current bid information in major Paid Search Engines.
- A list of major directories and portals used
by competitors to improve brand recognition and Link Popularity.
- (Optional) A feature/section comparison chart
mapping the content and capabilities of the competitor sites.
This chart will provide you with an accurate picture of how competitor
web sites are organized. For example, perhaps competitor A has
a message board while competitor D does not. Detailed comparisons
will be listed in a grid checkbox format. Our experience shows
that these charts tend to impress companies looking to create
a web site.
Keyword Analysis Package:
Know what relevant keyword phrases are
producing the best search results so you can shape site organization,
content and coding. This information really impresses your prospect.
Keyword Analysis Standard Package $199.
This package is generally recommended for web developers that
want to impress clients with smaller budgets. It includes:
- Keyword/phrase recommendations based on up to
6 keywords used by your client and a highly visible competitor.
- A search inquiry frequency analysis documenting
the popularity of the top recommendations and your client's designated
keywords.
Keyword Analysis Gold Package $499.
This package is generally requested by web developers
during the build phase but is helpful here to accurately estimate
the need and cost of side entry or cloaked pages. It includes:
- Everything in the Standard Package
related to up to 10 keywords with frequency detailed by individual
search engine where available.
- Paid Search Engine (PPC-Pay Per
Click) current costs for top priority words.
Keyword Analysis Gold Plus Package $999.
This package is generally requested by marketing
and advertising companies that are involved in ongoing web promotion.
It includes everything in the Gold Package plus:
- Provides a PPC strategy and placement plan that
gives you guidelines for setting budget or will work in reverse,
advising the best use of existing PPC budget.
- Optionally, on an ongoing basis, you can instruct
us to place and monitor either trial PPC programs or actual campaigns.
Please contact NETprofit.com to discuss requirements and costs.
Competitive Analysis
Package: $499.
- Detail of the client's 3 key competitors' search
engine positioning for 5 keyword(s) in at least 7 major search
engines and directories.
- An analysis of how many URLs are linking to the
competitors sites (Link Popularity).
- A list of industry competitors as defined by
your client compared to a list of industry competitors as defined
by our analytical research of the industry.
- A list of industry competitors ranked highest
in at least seven search engines for at least 5 relevant keyword
searches.
- Keyword popularity indices for designated keywords
plus current bid information in major Paid Search Engines.
- A feature/section comparison chart mapping the
content and capabilities of the competitor sites. This chart will
provide you with an accurate picture of how competitor web sites
are organized. For example, perhaps competitor A has a message
board while competitor D does not. Detailed comparisons will be
listed in a grid checkbox format. Our experience shows that these
charts tend to impress companies looking to create a web site.
NETprofit.com will gladly customize packages to meet specific
needs, please contact
us. Consultation costs are $150 per hour with a minimum
of 3 hours.
Click here
to go to Stage Two: Site Planning.
NETprofit.com
e-Visibility
& Web Traffic Generation Services
1504 Tyrol Trail South, Minneapolis, MN 55416
Tel: 612.203.4225 - Fax:
763.377.6027
e-mail: Visibility@NETprofit.com
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all rights reserved.
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